JUUL e-cigarettes are the most popular vaping device on the market in the U.S. and accounts for about 80% of sales in the vape products division. Many teens and young adults tried e-cigarettes or “vaping” because they thought that Juul products would be safe and non-addicting.
Marketing programs conducted by Juul appear to have targeted young people and teens, including minors by using social media and other youth-friendly platforms. The flavors and appearance of Juul devices made the vape products so attractive, many teens call the act of using them “juuling”.
Juul users and parents of kids who used Juul products are now learning about the actual risk of addiction that vape devices pose. Many Juul users have become addicted to the nicotine, in a manner that is just as powerful as a traditional cigarette addiction. The recent rise of lung illnesses, hospitalizations and deaths caused by vaping has only made the Juul addiction problem more serious.
Young adults and parents of teens are filing Juul Labs lawsuits after becoming addicted to nicotine due to vaping or JUULing.
JUUL E-cigarette Devices
JUUL e-cigarettes are electronic “vaping” devices which are considered an alternative to traditional cigarettes. They are filled with cartridges or “pods” which contain a nicotine solution, often called “juice”. Juul pods have been manufactured in a variety of flavors including mango, crème brulee, fruit medley, mint and others.
Juul devices resemble a USB thumb drive and are easily disguised or hidden, making them easy for parents, teachers or other adults to overlook. Ease of concealment, flavored juices, pleasant smoking experience and attractive marketing platforms may have increased the likelihood that youngsters would become addicted to them.
E-Cigarette Use Rising Amongst Youth
The Surgeon General and other health experts have become alarmed about an upward trend in vaping or e-cigarette use in teens and minors. JUUL e-cigarette devices account for about 80 percent of vaping amongst young adults and teenagers.
- about 1 in 6 high school students admit to having used e-cigarettes in the last month
- middle school students use e-cigarettes at about the same rate as adults over 25 years of age or about 5 percent
- between the ages of 12 and 17, over 85% of e-cigarette use is with flavored nicotine, 80% is Juul e-cigarette devices
Juul Labs has been accused of targeting teens by offering appealing, candy and fruit flavors, by making misleading claims and by using teen-friendly advertising platforms. The company has been the subject of multiple FDA warnings, seizures and investigations and though they may have changed some of their practices, much of the damage relating to teen e-cigarette addiction has already been done.
Juul Ease of Purchase Concerns
Parents, health officials and regulators have also expressed concern about the ease with which youngsters, including underage minors can acquire Juul vape devices and pods. When tested, online purchases are successful a majority of the time as no proof is actually required in many cases and control is inadequate.
Flavored nicotine pods that JUUL offered were clearly intended to target recreational, new or younger smokers. Because of recent negative publicity, FDA warnings and regional regulation, JUUL has stated that they will discontinue offering fruit and desert flavors and have announced that products should not be sold to people under 21 years of age.
Though a pattern of dangerous vape-related lung illnesses and multiple deaths has emerged, health officials have also noted that there is still a lack of long-term data on effects of e-cigarette use. As it took years for the real dangers of traditional smoking to emerge, the dangers of vaping may become much worse and the problem of addiction is already a large concern.
Young adults and parents of teens who claim that they used Juul e-cigarettes and developed a nicotine addiction are filing lawsuits against JUUL Laboratories.
These lawsuits allege that the e-cigarettes were designed to deliver more nicotine in a faster manner than regular cigarettes, increasing the chance for addiction. They also claim that Juul’s marketing messages implied that the products were safer than regular cigarettes and did not have the negative effects such as throat irritation and smell.
Multiple lawsuits have already been filed in California and New York courts and many more are expected to follow. People and parents of teens or minor children who became addicted to nicotine after vaping, using e-cigarettes or “juuling”, should seek legal advice.